Having majored in Marketing for my undergrad degree, I
felt completely at home in this course and loved every minute of it. It was
very refreshing being in this course since, back during my undergrad, this form
of marketing was still in its infancy and was not more than just an
afterthought in general marketing courses. Focusing on real world application,
digital marketing is a rapidly growing form of marketing that has many
interconnected concepts that branch out like a spider web. The ability to
understand and implement search engine optimization (SEO) is crucial to any
business with a website functioning over the Internet. Using SEO functions to
improve traffic towards websites, blogs, online stores, or social media
platforms is a relatively cheap endeavor. Understanding how to implement,
track, analyze, and interpret result from display and pay-per-click advertising
cannot only help with traffic initiatives, but also help to better understand
consumer behavior. The better one understands their customer market, the easier
it will be to get a desired message across.
This course has also empowered me with the ability to
strategize and execute a digital marketing plan, for not just a business but
also a product or service initiative. Tasking different objectives within an
online campaign so that every digital endeavor works cohesively is what can
truly make a difference when reviewing the bottom line at the end. Also, having
a plan in place also means having a budget to work with and allocate to certain
initiatives within a plan. With that said, this means every aspect of a digital
campaign is running as effective, both intentionally and in cost, as it can
possibly be. This course has only strengthened my understanding and experience
of being a marketer in today’s economy.
